In this article you will read about,
- how a Bavarian company helps small retailers to expand their local skills by digital means,
- what role cloud containers play in this process, and
- why trust is the top priority.
The German retail sector has some catching up to do: German retail companies scored only 50 out of a possible 100 points in Deutsche Telekom's Digitalization Index for SMEs in 2018. That’s almost 10 percent less than the average. According to an analysis by the data portal Statista, 44 million people shop regularly at Amazon – this corresponds to three-quarters of all 60 million German Internet users.
"Nevertheless, retailers should not make the mistake of trying to compete with online giants like Amazon," says digital expert Udo Latino. "Local retailers should play to their strengths instead. They have a local presence and a direct line to customers that pure online retailers don't have. If they combine this competence with intelligent, digital tools, they have a unique selling point and thus a real advantage over pure e-commerce providers."