Rectangular, stuffy rooms with hundreds of rows of chairs and artificial lighting; huge, unmanageable halls with thousands of people, hectically scurrying about: conventions and trade fairs can be terribly dull mass events that some regard as unpleasant, mandatory commitments.

JAX, the annual developers meet-up that was held in Mainz’s Rheingoldhalle from April 23 to 27, 2018, was completely different: “The event was a thoroughly positive event, and not just because of its atmospheric location directly on the Rhine,” says Dorothee de Weerdt of T-Systems. “With around 2,000 visitors and 250 speeches, JAX is one of the most important industry events and yet it still provides an informal atmosphere for professional exchange.”

T-Systems was able to greet numerous interested parties at its own exhibitor stand. The main focus of the discussions with the experts: the Open Telekom Cloud and Telekom’s Cloudifier concept, with which the Bonn-based provider helps companies to transfer IT to the cloud. “An offer that appeals to more and more business customers: During the trade fair, we were able to gain almost 100 new contacts that were very interested in our public cloud solutions – from DAX companies to family-run SMEs, as well as innovative start-ups,” says Marco Nevermann of T-Systems.

Two other highlights were the speeches by Nils Magnus and Bernd Rederlechner on the issue of DevOps deployment, both of which were followed by a lively question and answer session with the specialist audience.