It is currently the biggest fish in the software pond: Manufacturers are achieving the highest sales in the industry with Customer Relationship Management (CRM). According to analysts from Gartner, in 2017 alone CRM accounted for revenues worth 40 billion dollars, and the trend is upwards. Ultimately, this means good prospects for CRM providers. But the market is fiercely competitive, and anyone who wants to succeed needs unique selling points.
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