- Deutsche Telekom is supporting digital startups with up to 10 million euros
- The overall aim: 100 startups into the Cloud
- Deutsche Telekom bridges the gap between startups and SMEs
At the CeBIT exhibition in Hanover, Deutsche Telekom is presenting a comprehensive program for cooperation with digital startups – and thereby positioning itself as a strategic partner for startups, and as a builder of bridges between startups and German small and medium-sized companies (SMEs). The new program addresses the difficulty that startups serving B2B customers often have in obtaining access to SMEs, an attractive target group. On the other hand, SMEs rarely come into contact with startups.
Deutsche Telekom has a wide-reaching customer network and extensive contacts to SMEs. Now, with its new "TechBoost" startups program, the company is helping to bring SMEs and startups together by providing up to 100,000 euros per startup, for ICTresources and capacities, along with sales and marketing support. In addition, the program provides options for expanding collaborations with tech startups into full-fledged partnerships for joint development of business models and/or sales cooperation.